Tate & Lyle PLC and Sweet Green Fields will be introducing new partnership portfolio of innovative stevia ingredients and solutions for the first time in Europe at this year’s Drinktec trade show, which is to be held in Munich of Germany between Sept 11 and Sept 15, 2017.
By then, Tate & Lyle will have a significant presence at the world's leading trade fair for the beverage industry.
A special menu is set to inspire manufacturers to use Tate & Lyle’s comprehensive new range of stevia ingredients to reduce calories cost-efficiently in food and drinks, without compromising on taste.
Visitors are expected to be given an overview of the five new product families and will be able to experience first-hand the new stevia portfolio Tate & Lyle and Sweet Green Fields now offer. This includes the pioneering Optimizer range, the partnership’s latest innovation, which offers unique, low cost alternatives to RebA 97 with the same great taste.
Tate & Lyle’s team of industry experts will offer support and advice to European manufacturers at the trade show in meeting the demand for reduced calorie food and drinks, with 90% of consumers saying that taste is their top purchase motivator.
Tate & Lyle’s partnership with Sweet Green Fields has enabled the company to add the broadest and most competitive stevia portfolio in the industry to its sweetener platform. The company is able to offer its customers a combined, in-depth knowledge of stevia from seed to sweetener now, on top of its best in class sweeteners expertise.
Nowadays, consumers are looking for more natural sweetening solutions that help them reduce calories and sugars, but they’re not willing to sacrifice great taste. In fact, the most important benefit to a consumer when choosing a sweetener is a good balance of taste and health, which the new portfolio can offer.
(By our own staff)