The GNT Group, the leading global provider of Coloring Foods, has launched the first complete and truly natural color range for savory products, creating another milestone.
The new EXBERRY Savory Solutions are ideal to give any desired shade to all types of applications in the segment, while offering excellent performance and easy handling. Servicing this additional market worth more than €220 billion worldwide, the company is further reinforcing its position in the field.
With this unique range, GNT Group is making the savory market significantly more natural - and are strongly enhancing visual appeal.
In other categories, fruit and vegetable concentrates are already becoming the industry standard. The savory market, however, is still mostly colored by spices and additives. Now, manufacturers in the industry finally have the opportunity to leave additives such as carmine, caramel or copper chlorophyllin behind, without having to compromise on brilliance and variety, stability and shelf-life.
The EXBERRY Coloring Food solutions for beverage coloration are based on fruit, vegetable and other edible plants; also for some specific beverage types such as juices, smoothies and instant drinks. Since the raw materials are processed with water, they only contain some naturally occurring sugars which are present in the concentrate.
The EXBERRY Coloring Foods are standardized and highly concentrated meaning that relatively low levels are required to impart a good color and as such the level of sugar contribution is not significant in most cases.
By using EXBERRY Coloring Foods this is adding color in the most natural way possible and as part of a holistic development can contribute significantly to the overall product experience and consumer acceptance.
Savory manufacturers who want to be ahead of their competitors must find ways of responding to the growing consumer demand for clean and simple ingredient lists. As color is one of the major factors in a purchase decision, they cannot make compromises on the visual appeal of their products.
(By our own staff)