Coca-Cola is promising the same taste as regular Coke, as it officially launches a replacement for Coca-Cola Zero with its innovative “better-tasting” recipe in the US, which will now be called Coca-Cola Zero Sugar.
As the company continues to create new beverages and evolve its recipes, Coca-Cola Zero Sugar represents the company’s latest zero-sugar product innovation. It joins a roster of nearly 250 other no- and low-calorie beverages offered in the US.
The new package design is due to hit store shelves around the US in August.
Coca-Cola says it has carried out in-house innovation and extensive market testing to give its new product a new name, new look and an even more delicious taste.
The Coca-Cola Zero brand is sold in nearly 160 countries around the world and was originally championed as an alternative to regular Coke since being introduced in 2005.
Along with the improved recipe and taste, Coca-Cola Zero Sugar will have a new design that looks more like Coca-Cola.
The updated package design will feature the iconic red Coca-Cola disc against the familiar black background. In addition, the design prominently features “zero sugar” text to emphasize the drink does not contain sugar.
These packaging changes support the company’s “One Brand” strategy to bring its Coca-Cola portfolio of beverages together as a single trademark brand to show fans we have a Coca-Cola for everyone.
The changes also support the company’s continued efforts to increase promotion of no-and low-sugar Coca-Cola options to help people looking to reduce their consumption of added sugars.
The US launch follows the success and popularity of Coca-Cola Zero Sugar already seen in the UK, Mexico and more than 25 other markets around the world.
Volume sales of Coca-Cola Zero Sugar have grown by double digits globally year-to-date, with the strongest growth in Europe and Latin America, regions with the broadest availability of the new recipe, according to Coca-Cola.
(By our own staff)