The market for turmeric is blooming, and turmeric has become the botanical superstar globally. The European market even witnessed 30 to 40% growth last year.
Native to Southern-Asia, turmeric, the main spice in curry, has been trending for some time. Arguably one of the most powerful herbs on the planet it has many healing properties that include fighting and reversing disease.
Turmeric is cultivated in the tropics and the root is used in cooking. It is boiled, sun-dried and then ground into a powder. It an important ingredient in curry powder and is frequently used to add both flavor and color to many meat and vegetarian dishes.
Numerous studies have proven the benefits of turmeric and one of its renowned healing compounds curcumin. In fact, a number of studies have even reported that using curcumin is more advantageous than certain prescription drugs. This puts turmeric on top of the list as one of the most frequently mentioned medicinal herbs in science.
Turmeric is already a well-known ingredient because of its traditional use in Indian cuisine and its characteristic natural yellow color. Three major points contribute to the success of turmeric - growing science, a growing list of associated health benefits), and an extended use in a wide variety of applications.
Although curcumin has been linked to joint health, it is also known for its anti-inflammatory properties, and is efficient as a digestive solution, as well as a solution for immunity and anti-aging. Curcumin is thought to alleviate more than ten health conditions.
More recently turmeric has been widely recognized as being beneficial to health in more ways than one, hence its newfound popularity and increase in sales, according to experts.
As a matter of fact, people’s growing desire to live healthier, holistic lifestyles has caused sales of turmeric to soar. The spice is absolutely bursting with antioxidants, has anti-inflammatory properties and is very low in sodium and cholesterol. Its therapeutic properties have led to it becoming our bestselling spice.
Turmeric is also used within the cosmetics industry to produce herbal hair and beauty products as it possesses benefits for the skin and hair.
(By our own staff)