PureCircle has made an announcement early last month about the successful production of the first stevia leaf extract from the new, breakthrough, proprietary stevia leaf, which is named StarLeaf stevia. This new variety will support developers in achieving deeper levels of sugar reduction in their final products without sacrificing taste.
Based on this successful production, PureCircle has expanded this variety to commercial scale and will plant it in thousands of hectares. When these plants are harvested, customers will benefit from increased availability of these sugar-like glycosides.
StarLeaf stevia contains over 20 times more sugar-like steviol glycoside content compared to standard stevia leaf varieties.
The extract from this non-GMO proprietary leaf variety will be able to provide beverage and food developers a plant-based, zero-calorie sweetener to produce finished products with more upfront sweetness, no bitter linger and a sugar-like taste. The steviol glycosides in StarLeaf stevia are the most sought because they taste so similar to sugar.
StarLeaf stevia is pollinated by PureCircle’s thousands of bees, which are integral to the growth and development of StarLeaf stevia.
The StarLeaf stevia leaf is a product of the company’s long term investment of $100 million in its PureCircle Stevia Agronomy Program, announced last year, which has a history of providing agricultural breakthroughs in stevia development.
This Program supports PureCircle’s goal of creating the world’s largest, non-GMO stevia supply from plant to ingredient, to meet the demands of the global food and beverage industry.
(By our own staff)