Symrise AG launched its new Asia-Pacific Flavor Innovation and Technology Centre the other day. Partners, customers and guests from around Asia attended the event.
As Singapore is deemed likely to become the regional food and nutrition hub in Asia, the Innovation and Technology Centre marks the completion of the company’s over €30 million expansion of its regional headquarters in this country, which aims to boost local food manufacturing capabilities.
Asia is rapidly becoming one of the main global sources of influence and inspiration for innovative food products, while major centers for business, lifestyle, technology, health and nutrition like Singapore is undoubtedly at the heart of this megatrend.
Singapore will continue to be within the heart of Symrise’s growth story. The new research and innovation facilities will ignite greater collaboration, connectivity and creativity among industry stakeholders, which will further develop Singapore’s food research and manufacturing industry capabilities.
Based in the company’s new state-of-the-art regional HQ building, the center houses several facilities that have been designed in accordance with Symrise’s R&D strategy.
Asian consumer tastes are the future drivers of the global flavor industry. The Flavor Innovation and Technology Centre is the latest Symrise initiative to help food manufacturing, FMCG, nutritional supplement and pharmaceutical companies gain insights into the tastes and preferences of Asia’s increasingly influential consumers.
Research and technology capabilities will be applied to discover new flavor compounds, create new natural and sustainable products that meet the preferences and cultural requirements of Asian consumers and to demonstrate how these new products can be applied in shelf-stable manufactured foods.
This research will be applied to develop both, food flavor innovation for customers in Asia, and also to support innovation driven projects for key global customers.
The intention is to evolve industry expertise within Symrise Asia Pacific to a level that will allow the creation of new technologies for Singapore and regional customers.
With the launch of the new Centre, Symrise Asia Pacific will also be able to mirror the capabilities available at the company’s global headquarters in Germany, and accelerate the development of new products for Singapore companies looking to grow across Asia.
Symrise develops, produces and sells fragrances, flavorings, cosmetic active ingredients, raw materials and functional ingredients as well as sensorial and nutritional solutions.
(By our own staff)