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WILD Flavors & Specialty Ingredients Introduces New Coloring Foods

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WILD Flavors & Specialty Ingredients Introduces New Coloring Foods

Posted:  May 24, 2017

WILD Flavors & Specialty Ingredients (WFSI) has extended its portfolio of natural coloring foods with the addition of products based on extracts from pumpkin and a special carrot variety containing lycopene, according to a latest report.


Launched as a celebration of the company’s heritage in coloring foodstuff innovation, the new products add vivid yellow, orange and green hues to various food applications. 


Naturalness has always been at the core of WFSI’s business and ethos, and we continue to innovate in response to evolving consumer demands. 


WFSI had begun with fruit-based compounds and concentrates for non-alcoholic beverages, before manufacturing fruit preparations for use in the dairy industry, and in confectionery products, baked goods and ice creams.


In the 1980s, WILD began developing single ingredients based on natural raw materials, thanks to the growing trend of natural and healthy nutrition


Following this path, WILD worked with elderberry to create rich red tones, launching the first coloring food that could be purchased either separately for flexible use in final applications or as an ingredient within a full-solution compound.


At the time, the product already fulfilled the criteria for current EU guidelines about coloring foodstuffs, and the original formulation still remains unchanged.


The new pumpkin-based product rounds off a bright portfolio of yellow color shades which also include safflower, curcuma and yellow carrot.  Combined with spirulina, it is used to create varying shades of green, according to market demands.


The other new development includes a carrot extract with lycopene as natural coloring component, for deep yellow-orange shades. 


Complying with current EU guidelines, both products are ideal for developing strong colors and different shades of yellow, orange and green in food applications.


These two new additions complement WFSI’s current color portfolio, which includes the Rainbow Range, a wide selection of coloring foodstuffs for beverages and foods.


With vivid shades and excellent stability, the Rainbow Range can be used in several different applications, such as: water-soluble products for beverages; gelatin articles and hard caramels; oil-soluble options for chocolate waffles; powders for instant beverages; and much more.


WFSI is a business unit of Archer Daniels Midland Company (ADM), while WILD Flavors was founded in Germany in the year 1931 and acquired by ADM in the year of 2014.   


(By our own staff)

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