The Canadian government has granted approval for Ajinomoto’s zero-calorie sweetener. As a matter of fact, green lights have already being given by a number of other countries for this product.
Advantame is a free-flowing, water soluble, white crystalline powder that is stable even at higher temperatures, and can be used as a tabletop sweetener or in cooking applications.
Advantame has a clean, sugar-like taste, functionality and cost effectiveness, and can be used as a replacement of caloric sweeteners and other high-potency sweeteners in foods and beverages, and maintaining or even enhancing the flavor profile at the same time.
Advantame is now approved as a sweetener in the US, Mexico, Canada, Japan, Europe, Australia, New Zealand, Israel, Singapore and Turkey. The latest approval of the material by Canada brings the number of countries where advantame may be used in foods to 39.
As governments around the world encourage populations to reduce their sugar intake, advantame offers excellent sweetening solutions in food formulation. Its clean sweetness allows manufacturers to reduce the amount of sugar in their product without compromising taste.
Additionally, advantame blends well with caloric and non-caloric sweeteners, which give an opportunity for those food and beverage companies to reduce calories and manage sweetness costs.
For food and beverage companies looking to reduce label impact of the “Added Sugar” line on the new nutritional statement, this sweetener is undoubtedly an excellent solution.
Ajinomoto Co., Inc. is a Japanese food and chemical corporation which produces seasonings, cooking oils, sweeteners, amino acids, and pharmaceutical, etc. It is the world's largest producer of aspartame, occupying a global market share of almost 40%.
(By our own staff)