Recently, BASF has introduced a 10% beta-carotene supplement to replace those artificial yellow pigments such as azo dyes yellow 5 and yellow 6 used in beverages, food and nourishments. The new product’s name is Lucarotin 10CWD, soluble in cold water.
This colorant is a natural product that can use the beta-carotene (pigment) label in the US market; and it dissolves fast, not affecting the sensory characteristics of the product.
Beta-carotene pigment is an exemption pigment (21 CFR part 73), which does not have to accept the FDA’s test because it is extracted from natural ingredients.
BASF claims that the product complies with the relevant regulations of the Code of Federal Regulations (CFR) and meet the pigment requirements of most countries, so consumers can use at ease.
It is informed that a major feature of the product lies in its reliable and convenient way of delivery, along with better stability and availability at lower temperatures. In addition, beverages and related confectionery products using the dye can avoid the problem of pigmentation dispersion difficulty.
Compared with similar products on the market, Lucarotin 10CWD’s dissolution rate is significantly faster. The colorant remains stable under both light and high temperatures, especially for beverages, soup and sweets.
Combining it with product colouring is good for both the formulator and the consumer. Depending on the amount of usage, the product may be claimed as vitamin A or antioxidant.
The results of market survey show that consumers ‘taste’ food with their eyes, so the colour of a product is very important and should be a priority factor for consideration.
Survey data unveil that in 2015 the global natural pigment market size reached $970 million, increasing 60% compared to 2011. In terms of US dollars, natural pigment has exceeded half of the food pigment market shares.
As predicted, the consumer demand for non-allergen and vegetarian pigments, as well as consumer desire for natural programs, will boost the further development of natural pigments.
(By our own staff)